To swipe or not to swipe: the decision making procedure behind online dating

To swipe or not to swipe: the decision making procedure behind online dating

Nadia Bahemia

Why do we continually swipe through various pages searching for a pleasant companion, when doing so goes against all facets of rational alternatives conduct? In this article, Nadia Bahemia (MSc Behavioural Science) explores essential mental theories that assists framework precisely why, the actual fact that we have been likely to do not succeed at discovering a€?the one’ utilizing internet dating programs, we return over and over.

I will be what many of my friends may think about an a€?expert’ in internet dating, creating all of the software to my cellphone, from Bagel touches Coffee to Tinder; i am regarded as quite the a€?pro’. …